How Diamond Platnumz has managed to achieve 1.5 Billion views on YouTube
The Tanzanian music industry continues to celebrate one of its finest, Diamond Platnumz.
Currently Diamond has set a national record by reaching 1.5 Billion views on YouTube.
With only 40% of Tanzania's population having access to the internet, Diamond Platnumz has reached a new level of success as his YouTube channel has the most views amongst all artists south of the equator. The question is, how did he do it?
This article explains how WCB record label's CEO manages to attain an insurmountable number of views.
- Implementing diverse strategies
Aside from uploading music videos to his YouTube account, Diamond Platnumz has posted a collection of his live shows, interviews with the media, his private life as well as music from other artists like the captivating "Gere" by Tanasha Donna.
All this content has had a great impact on the success of his YouTube channel.
- Strategic selection of feature artists
Diamond Platnumz is known to feature some of the most influential international artists in the industry. Some of his most successful songs to date have featured the most influential artists from Congo. Examples include "Yope Remix", "Inama" as well as "Waah" alongside Koffi Olomide.
This means featuring foreign artists in his songs has led to more audiences from various countries watching his videos.
- A large following on social media
Diamond Platnumz is the artist with the most followers across all of East Africa with an astounding 13 million followers. He is 3rd across the whole African continent after Davido and Yemi Alade.
His record label WCB also has a large following of 3.5 Million followers. Having many followers across social platforms eases Diamond's job as his followers are always amongst the first to view his YouTube videos as soon as he announces them.
- Strategic Roll Out plans
Diamond Platnumz just like all successful artists has a dedicated team . His expert social media team does all the work behind the scenes to maintain his success.
One of the main people on his team is Kim Kyando, who is responsible for uploading all of Diamond's YouTube videos and keeping his channel active. Another contribution to Diamond Platnumz's success is his tendency to drop new songs, one after the other and still leave his followers wanting more.
These are only some of the tactics that the Tanzanian superstar uses to maintain his spot at the top of the food chain.
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