It is no longer news that to make a name in the Nigerian music industry it’s important to be strategic. You need to plot your moves carefully and have a reliable line of action. The music industry is currently open to newer acts who are approaching their crafts in inventive ways and one person whose name readily comes to mind in this regard is Teni Entertainer. An energetic singer and performer who sways the audience with her peculiar style.
One striking thing about Teni is her sound. It’s unlike any other. It is seemingly a result of her growing up in a musical background where she familiarized herself with various instruments and sounds. She’s a sister to Afrobeats sensation Niniola. Signed to Dr. Dolor Entertainment, she is quickly accruing a massive following both locally and internationally.
Even though Teni is relatively new to the Nigerian music industry, she has given us so many jams that you couldn’t possibly count them all on one hand. She has positioned herself as one of the emerging artists poised to take over from industry veterans. Another interesting thing about her brand as an artist is how she strings her fans along by connecting with them on social media.
Teni won the Rookie Of The Year award at the Soundcity MVP Awards in December 2018. It was well deserved. Despite that Peruzzi made a name for himself as a new act, Teni was on a streak. She released several hit singles including Askamaya, Wait, Fake Jersey, Case, and many more. She continued to amass more fans and her music penetrated nooks and crannies all over the nation. She immediately became a superstar and was highly sought after, going for shows here and there.
The exceptionally talented singer was included in the Notjustok list of acts to watch out for in 2019. Music lovers and critics monitored her every move as they anticipated whatever material carried her mark or imprint. She dropped a single Party Next Door sometime in March. It was a decent jam and her fans willingly drank from their favorite singer’s juice.
She also collaborated with Boj on Obe, Naira Marley, Rexxie, and Zlatan on Foti Foyin, King Perryy on Murder, and more. Her fan base has become bigger and she has gone on a tour to numerous cities across Europe and Canada. Teni Makanaki has since been on a steady rise and the sky is definitely the limit for the youngster. She is redefining what it means to be a female artist in the Nigerian music industry.
An efficient strategy that Teni uses to engage her audience is posting of skits on social media. She makes random videos of cockamamie acts which she uploads on her Twitter and Instagram. The videos give her fans and music lovers an idea of what Teni does when she’s not in the studio cooking up tunes or killing shows. As a matter of fact, this strategy contributed heavily to her becoming a pop star. People thoroughly enjoy watching her be herself so she doesn’t have to fake it to be loved.
A few weeks back, one of Teni’s goofy videos went viral on social media. In the video, Teni was ludicrously dressed like a ‘sugar mummy’, acting as a bus conductor. It was received with mixed reviews on social media. Teni went ahead to release a single Sugar Mummy as well as the visuals. The song had elements of Zanku and the instrumental was produced by Rexxie.
Many people questioned the motive behind the song. The song was quite different from the singer’s usual style as it seemed like she intended to appeal to the streets.
- What exactly was Teni trying to do with this 'Sugar Mummy' song?
From the song art down to the lyrics and even the production, all round failure.
— Fontaine. (@TheAlchemist___) May 3, 2019
Lets talk about Teni makanaki’s new track titled “Sugar Mummy”.
What exactly is wrong with your favorite?? What type of dead song is that ?? Was she on drugs or high ?
— Deji (@felakinging) April 29, 2019
Teni's Sugar Mummy is garbage.
— CEO At Ghana Compeni (@Olumuyiwa__) May 3, 2019
Lol Teni doing her best Zlatan/Slimcaise impression on Sugar Mummy
— Flex Anderson (@Timehin_) April 28, 2019
Are we all gonna keep pretending Teni’s Sugar mummy is a mad jam?
— Adé ? (@DaflowABIOYE) April 21, 2019
I feel Teni should stick with singing songs like uyo meyo..
This sugar mummy no just go with my eardrums at all.
I love her btw . But abeg .
I have heard better from her.
This sugar mummy is lil kesh 2.0
— Kubiee Laura? (@ladylikelauraa) April 19, 2019
Did Lil kesh write “Sugar mummy @ for Teni ?
That song is liable to drop one’s IQ.
— Ewure Of Africa (@Dehkunle) April 19, 2019
Teni's Sugar Mummy aptly represents the Teni brand - playful, non-challant, unserious, sweet isokuso.
In all - Slimcase or Zlatan would have featured aptly
— Israel Oladipupo O. (@LadiSpeaks) April 19, 2019
Lol I hear Teni sugar mummy for the first time I don dey sing along already ??? jammmmm?? @TeniEntertainer
— Major?✨ (@AdditionDJX) April 19, 2019
Teni is so adorable!? Woman just be doing her thing, having fun in the process.
0:44 - Man's not playing. Sugar mummy ti take over ! https://t.co/ct4kuL9DbT
— Amala Lover (@Babavin_) April 15, 2019
Sugar mummy by Teni is a jam??
— yourfavouritequeen??? (@_cuteblessing) May 5, 2019
Sugar mummy video by Teni ????
— Aliza Marie (@AlizaMariie) May 4, 2019
Teni went from uyo meyo to sugar mummy. ??
— Anomnézè... (@sochiblaise) May 4, 2019
Am I the only one that doesn't like this Sugar Mummy of Lagos song??
I love Teni, but it seems like this is the most lyrically lazy song I've heard from her??
— Precious O'Dahunsi (@Premauj) May 4, 2019
Teni broke my heart with her sugar mummy song. Sugar mumny is such a trash song and so is the video ?
— Capstone (@Koladearest) May 4, 2019
How can you not see that Teni's sugar mummy song is trash.
My God! The video, the song, the skits promoting the song irks me.
— babeofweight (@otudor_girl) May 3, 2019
I only discovered Teni- sugar mummy last week but I have it on repeat everyday. She continuously makes bangers
— Theo B. (@TheoBass) May 3, 2019
Personally, I don’t think it was a bad song. However, it is somewhat an ill-advised move. It would appear that after featuring on Rexxie’s Foti Foyin, Teni developed an affection for the sound and wanted to experiment with it. In the course of doing this, Teni stripped essential parts of her style and the result wasn’t as pleasing as she expected it to be. This is not to say that the song won’t be a success or that Teni’s music career is likely to falter. It’s merely an observation and I strongly believe that Teni needs to calm down and stay in touch with her original self and sound.