Spotify has launched the much anticipated Afro hub to celebrates and honour African culture and music.
As part of Spotify’s newest Global Cultures initiative, designed to promote and bring to the surface culturally diverse music, Spotify today announced the worldwide launch of a new AfroHub. Spotify’s vision for Global Cultures is to connect audiences, bringing cultures from around the world into your playlist, opening a lens into fresh parts of this small world.
Tunde Ogundipe, (Global Lead, African Music & Culture at Spotify), initiated the launch of the AfroHub as a member of the Global Cultures team. Focused on delivering relevant content, the Global Cultures team previously launched the Latin and Desi hubs on Spotify.
This much-anticipated hub from Spotify celebrates and honors the African culture as well as it’s widely known and loved music.
"It’s our mission to uncover every layer of this ancient, expressive and rhythmic musical culture which is an important component of today’s mainstream, modern music. Comprised by a variety of different styles, African music has influenced genres in the U.S. and abroad for centuries".
Afro Hub will include multiple tiers of content featuring news, podcasts and playlists. A few examples of the hub’s playlists include: African Heat (Top Hits); Peppeh (Early Bets); Gold Mine (Classics) and We Everywhere (X-Overs / Diaspora Hits), as well as playlists highlighting the continent’s best tracks within continental shelves (ex. West Africa, East Africa, Southern Africa).
The hub will also offer unique content including playlist takeovers from artists like Wizkid, Jacob Banks, Major Lazer, Burna Boy, DJ Maphorisa, Bas, Mereba & Jeremy Loops. It will also include podcasts hosted by Yvonne Orji and Luvvie Ajayi, Kazeem Famuyide, Victoria Crandall, Kelechi Okafor among others, some of the best African creators of today.
Visit Spotify’s Afro Hub here: http://spoti.fi/Afro