Imperial Black makes its mark in Abuja with an unforgettable launch
Imperial Black, the premium whisky of sophistication and bold character, made its grand debut in Abuja on February 22, 2025 as previously announced, with an exclusive event that seamlessly blended music, fashion, and culture into an unforgettable experience. Guests were welcomed with signature cocktails; The Imperial Mule and The Imperial Majesty paired with an exquisite selection of canapés. As they arrived, the enchanting violin melodies of Irregular Skillz filled the air, setting the tone for an evening dedicated to those who Dazzle in the Spotlight.
The evening’s charismatic host, Alien Lamba, welcomed attendees as elegantly dressed hostesses guided them to their seats. Shyne Band delivered a captivating live performance, transitioning effortlessly from soulful tunes to high-energy hits that had the audience on their feet. The momentum flowed into a striking fashion showcase by Samkel fashion, a bold androgynous collection that paid homage to Nigerian heritage while embracing contemporary expression, perfectly embodying the Imperial Black brand.
Watch the official launch of Imperial Black in Abuja
The highlight of the night was the grand unveiling of Imperial Black. As the lights dimmed, an immersive digital presentation captured the whisky’s deep connection to music, fashion, and culture. Taking center stage, Bodam Taiwo, Head of Portfolio, Bond & Connect at Pernod Ricard Nigeria, shared: "Seagram’s Imperial Black Blended Whisky – The Master’s Select is a premium whisky crafted for those who appreciate quality and craftsmanship. Every sip is blended to perfection, delivering a refined smooth finish. A blend that celebrates you, defines you, and complements your unique style in fashion and music. The perfect blend for every Nigerian who deserves the best."
Evane Chenuet, Marketing Director at Pernod Ricard Nigeria, reinforced this vision, stating: "Imperial Black’s introduction into Abuja reflects our dedication to crafting experiences that resonate with Nigeria’s dynamic culture. We are excited to see how this premium whisky will become an integral part of celebrations, reflecting the vibrant spirit of Naija."
Closing out the night, DJ Ivy curated an exhilarating atmosphere with a masterful mix of Nigerian tunes, keeping energy levels high until the event’s final moments. A true celebration of music, fashion, and the refined taste of a premium whisky. The launch marked Imperial Black’s arrival in the capital in an unforgettable style.
Seagram’s Imperial Black Blended Whisky
Seagram’s Imperial Black Blended Whisky – The Master’s Select is one of the world’s best-selling whiskies, crafted from a fine blend of American grain spirits and the finest Scotch malts. Blended to perfection, it delivers hints of fruit, oak, and a whisper of smoke, resulting in a smooth, refined taste appreciated by whisky connoisseurs worldwide.
Seagram’s Imperial Black Exclusive Collection Whisky received the Gold Quality Award from Monde Selection Quality Institute in 2022, honouring its exceptional blend and craftsmanship. A blend you truly deserve to Celebrate the Vibe of Naija.
About Pernod Ricard Nigeria
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits.
Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Absolut Vodka, Ballantine’s Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Olmeca Tequila, Malibu Liqueur, and Mumm Champagne.
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