Tanzania's Cherry Signs A Brand New Endorsement Deal With Atsoko


Tanzanian singer and songwriter, Cherry has finally been announced as the new brand ambassador for Atsoko, one of the leading cosmetics and makeup brand in Tanzania.

Known for its famous “Your Make Up Store” slogan, Atsoko stands to be one of the leading makeup brands in Tanzania, respected for making a social impact in the East African nation by offering its customers, safe and genuine makeup solutions. 

Cherry on the other end, is a sensational Tanzanian singer known for her mesmerising voice and captivating beauty. 

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She previously starred at the 2020 Bongo Star Search competition and locked in, in the Top 10 and is currently signed to one of the biggest music labels in Tanzania, Bxtra Records under the Management of Nyamtara Company. 

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The reason this deal has created a roar in the Tanzanian music industry with big media companies like Millard Ayo and Bongo 5 reporting it, is that Cherry is the second female singer in the history of Tanzanian music to sign an endorsement deal with Atsoko, the first being Vanessa Mdee.


Atsoko, a reputable beauty brand established in 2012, has made a significant impact in the Tanzanian beauty industry.

Under the leadership of Managing Director Rehema Julius, the company has actively collaborated with popular shows such as Bongo Star Search, Miss Tanzania, and Bingwa, demonstrating its commitment to supporting the entertainment industry.

In 2018, Atsoko received the honor of being named one of the Top 100 list of mid-sized companies in Tanzania.