Jack Daniels debuts Jack & The Beats @ The Place, Lekki on March 15th


Jack Daniel’s brings the ‘rock and roll’ to The Place by Papas,Lekki on Saturday 15th of March with the debut of ‘Jack and The Beats’

Friends of Jack can expect a genuine rock ‘n’ roll party as Jack Daniel’s will hit Lekki, Lagos this Saturday for a party experience that will linger in the minds of many for a while to come. The party is the first in the series of "Jack & The Beats" campaign which will be held at renowned spots across Nigeria.

Jack and the Beats is a continuation of Jack Daniel's 150-year heritage which includes a long association with music. Jack Daniel's celebrates the independent spirit and is proud to feature Naeto C (WKG) and Kamar (Aristrokat Records) in its debut edition. Live music will be supplied by King's band with turntable support from DJ Humility.

Jack Daniel’s and music share a long history, with Jack himself having begun one of the oldest recorded music sponsorships in the 1860s – of the Silver Cornet band. Jack’s whiskey would become the unofficial whiskey of Frank Sinatra and the Rat Pack. Rock ‘n’ roll would take over the mantle in the ‘60s and some have said the history of music is dripping with Jack Daniel’s.


Starting on March 10th 2014, friends of Jack can win interesting freebies from Jack Daniel’s online and at the parties. Fans are encouraged to share their personal content from these concerts on Twitter, Instagram or Facebook using the hashtag #Jackandthebeats

Jack and the Beats is open to only individuals 21 years and above. Your friends at Jack Daniel's ® remind you to drink responsibly.

How to enter the competitions:

Entrants can visit and follow the instructions. You can also follow our progress online using the hashtag #Jackandthebeats .

Tune in to Beat 99.9 FM every Saturday night to listen to Jack & The Beats Radio Show from 9pm – 10 pm


About Jack Daniel's
Officially registered by the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, is the oldest registered distillery in the United States as in the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel's Distillery is the maker of the famous Jack Daniel’s No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel’s Tennessee honey. Your friends at Jack Daniel's ® remind you to drink responsibly.