There are quite a number of artists who have digital media to thank for their success. With the explosion of blogs and social media, artists have found a way to use these platforms to their benefits.
Following a strategic path, artists, with the help of content, gain traction on social media pages. It is a tricky formula, but one that is very effective if properly applied.
We have seen emerging acts use social media to connect to their core audience and make a solid career out of it.
Notjustok has decided to compile a list of Nigerian musicians that have with the help of social media, especially Twitter and Instagram, entered into the limelight.
Before Mayorkun was signed to Davido’s DMW, he worked in a bank with hopes of chasing a career in music.
The Mayor of Lagos, as he’s popularly referred to, caught the attention of Davido when he uploaded a freestyle of Davido’s single The Money on which he featured Olamide. He was signed to DMW and has been an outstanding act ever since.
A versatile rapper with a knack for witty lines, Wale Turner gained mainstream attention with his unique freestyles which he regularly uploaded on his Instagram page.
He managed to get himself a nice record deal after his freestyles became the trending topic on social media.
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So this song dropped yesterday and I decided to make a refix,a little something before my new single VOICES on December 25th! Please like and share and leave your thoughts in the comment section.@djjimmyjatt ft @wizkidayo Oshe refix by my humble self. Cc @killertunes_tii @tclassic_mne @only1sarz @legendurybeatz_mutay @vampire_beatz @wandecoal @_hurdihmoore @iammidemillz @emkerry01 @iam_brizz @wizkidnews @sunday.are @wizkid_vibe #oshe #afrobeats #naijamusic #afro @dj_davisy @djspinall @pauloo2104 @adetounola @patorankingfire @baddosneh @iam_kcee @iam_emoney1 @shinapeller @teknoofficial @tenny_ola @tayo_lamar @itsdaygee @iampjstar @iamomsix @__omowonuola @k.e.r.i.n @wizkid_official @wizkidblog @izzlax @maleekberry @adamslinkmedia @tundeednut @instablog9ja @naijaloadedcom @pulsenigeria247
Starboy Terri, as he’s known, is one of the unique talents in the Nigerian music industry. The singer got Wizkid’s attention when he uploaded a refix of DJ Jimmy Jatt’s Oshe (featuring Wizkid).
He was later signed to Starboy Entertainment and was featured alongside other acts on Soco.
Since she gained prominence, Teni has been one of the hottest acts in the music industry. She has warmed her way into the hearts of many Nigerians with her natural flair.
Teni amassed a strong following with her freestyles on social media and even after she became a hotshot, she still ensures to connect to her audience with freestyles.
We saw the rise of this young rapper last year when his freestyles went viral on social media. This got him a record deal with one of the best record labels in the country, YBNL.
There are other acts who have successfully made a name for themselves through social media. It is very advisable for emerging acts to remain conscious of the importance of social media.