Afrobeats Star Twicy breaks into Nigerian market with singles 'Lotto' and 'Live It Up'
It's Twicy season as he storms through with two heavy singles Two of the standout singles from Far Away are "Lotto" and "Live It Up."
Twicy is a Ghanaian Afrobeats singer, songwriter, and performer whose musical journey reflects the rich and diverse sounds of West Africa. He was signed to Dailey’s Entertainment, a US-based record label, in 2019, marking the beginning of his professional music career. Since then, he has steadily risen in the music scene, gaining recognition for his smooth voice, relatable lyrics, and infectious rhythms.
Stream and listen to "Lotto" and "Live It Up"
Early Career and Signing to Daily’s Entertainment
Twicy's signing with Dailey’s Entertainment in 2016 was a pivotal moment in his career. The label, known for promoting local talent, provided him with a platform to showcase his musical abilities on a larger scale. As a singer-songwriter, Twicy's ability to craft songs that blend highlife, afrobeat, and contemporary African pop music made him stand out. His music draws from the everyday experiences of life in Ghana, touching on themes of love, perseverance, and ambition, which resonate with both local and international audiences.
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The Release of "Far Away" and Notable Singles
In 2023, Twicy made his debut with the album Far Away, a project that introduced his signature sound to the world. The album featured a collection of tracks that showcased his versatility as both a singer and a songwriter. The blend of traditional Ghanaian music elements with modern production techniques made the album an instant favorite among fans of Afrobeat and highlife.
Two of the standout singles from Far Away are "Lotto" and "Live It Up." "Lotto," one of his lead singles, is a rhythmic and catchy song that captures the uncertainty and excitement of taking chances in life, much like gambling on the lottery. The song's catchy hooks and infectious beat made it a popular track both on the radio and in clubs across Ghana. "Live It Up," another hit single from the album, carries a more upbeat and celebratory tone, encouraging listeners to embrace life’s joys and to live in the moment. These songs helped cement Twicy's place in the Ghanaian music scene, earning him a loyal fanbase and radio play across the country.
Expansion into Nigeria
In August 2024, Twicy expanded his promotional efforts by traveling to Nigeria, one of the largest music markets in Africa, to promote his music. Nigeria is known for its thriving music industry, with artists like Burna Boy, Wizkid, and Davido making international waves, and Twicy's decision to break into this market was a strategic one. The trip included appearances on major Nigerian radio stations and television networks, where he promoted his singles and engaged with the Nigerian audience.
Watch official video of 'Lotto'
Nigeria's influence on Afrobeats and African pop culture makes it a crucial market for any African artist looking to grow their fanbase and reach. During his media tour, Twicy was able to connect with Nigerian music lovers, collaborate with local industry insiders, and share his unique blend of Ghanaian musical influences with the Nigerian audience. His efforts to bridge the two West African nations' rich musical heritages through his sound have been well-received.
The Nigerian promotional tour is likely to boost Twicy’s career, as exposure in Nigeria often leads to broader opportunities across Africa and beyond. By tapping into this larger market, Twicy aims to build a Pan-African fanbase that will appreciate his unique sound and artistic vision.
Future Prospects
With his talent and growing popularity, Twicy's future looks bright. As he continues to promote his music across Africa, his potential to break into the international music scene also grows. His ability to blend genres while staying true to his Ghanaian roots will likely make him a standout artist not just in West Africa, but across the global Afrobeats movement.
Fans can expect more new music from Twicy in the near future, as he builds on the momentum from his Nigerian promotional tour and continues to expand his artistic horizons. His journey as a musician has only just begun, and with his dedication and unique sound, Twicy is poised to become a significant figure in Afrobeats.
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