VIDEO: WurLD - Contagious
Universal Music Group, Africa new signee, Wurld brings Fujipop to life on his latest record, CONTAGIOUS. The forthcoming single fromhis upcoming EP “Contagious”. The PMAC and VIZUVLGVDS directed flick channelselements of contemporary African art and modern pop culture. The result is an interest- ing juxtaposition of African rhythmic sounds with modern design.
The track premiered on Apple’s Beats 1 Radio Ebro Darden’s show as Discovered on Apple Music and is available across all digital platforms now.
In the video, reality lines are blurred when Wurld awakes to experience what seems like an otherworld. Through his imagination, he transcends from an empty room, into a hyp- notic sea of women. He is caught in the trance of the mesmerizing rhythm of the music and the seductive allure of the exotic dancers. Love, happiness, everything is for the taking and he cannot help but immerse himself fully in this world.
The record invites all listeners to see the contagious nature of love, happiness, good- ness, and freedom. It is Wurld’s interpretation of his innate belief that we as humanscan more positively affect one another and inspire change.