New Chelsea Owners Make Big Decisions Involving Brand Sponsors

Chelsea FC's new owners have made a crucial decision involving the brand sponsors of the football club.

As Chelsea ushers in a new era after 19 years, the new caretakers or owners have made a big decision involving the club's brand sponsors.

Shirt sponsors. The club has dropped three UK on the official website, signifying the partnership's end between the two parties. As we may recall, Three UK had initially suspended their partnership with Chelsea alongside Hyundai following sanctions imposed on the club by the UK government.

The company had also requested that Chelsea print new jerseys without the brand name, which had been restricted and had their corporate accounts frozen. Chelsea CEO Todd Boehly had initially promised a perfect replacement for Three UK. Immediately Roman Abramovich accepted his offer to buy the club, and from all indications, the new boss is doing just that.

It is officially a new Chelsea era.

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