Here's why Chelsea's 2024/25 home kit doesn't have a front-shirt sponsor

Chelsea Football Club has unveiled its new home kit to its supporters ahead of the 2024/25 campaign. The kits were released on the club's official website.

Chelse confirmed in a statement that followed the jersey unveiling that the style was inspired by the recent fire and the fresh start that the club is about to experience under the head coaches of both the men's and women's teams, with Enzo Maresca and Sonia Bompastor in charge of the teams, respectively. According to the club, the blue colour is said to represent the hottest part of a flame, and a "burning passion to unite the entire club behind a shared ambition to succeed on and off the pitch."

What did Chelsea say about the 2024/25 kit?

The statement read,

"Adding a unique touch to the design, an orange accent colour represents a different kind of fire coming through the ranks at the club. Chelsea’s Cobham training centre is world-renowned for nurturing talent onto the world’s stage. This orange accent serves as a symbol of their vibrant energy and potential. Continuing the story of Chelsea's historic success and the dynamic culture of London, the home shirt features a distinctive 'melting pot' pattern. Resembling liquid gold and silver, this pattern represents the fusion of Chelsea's rich legacy with the ever-hot youth culture of the city. It is a symbol of the club's past achievements and our commitment to embracing the future."

Why did Chelsea release its jersey without a sponsor?

However, the kit did not have a sponsor in front of it which is the second time in a row that the club will release its new kit without a sponsor. Chelsea are currently looking for a new sponsor after the deal with Infinite Athlete ended after just one season.

Chelsea added in its statement that fans who buy the new kit will not be refunded after the club does find a shirt sponsor.

"Retail shirts available to buy worldwide from today will have no 'front of shirt' branding. If a 'front of shirt' partner is subsequently announced in the future, fans will have the opportunity to purchase this version via the Megastore or online store. Unfortunately, the club cannot offer fans the opportunity to return blank shirts for partner branding."

Chelsea fans will hope the new kit ignites the fire that has been missing at the club since the arrival of the new owners three years ago.

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