Chelsea announce a new front shirt sponsor

Chelsea Football Club have announced DAMAC as their front of shirt sponsor for the rest of the 2024/25 season.

The club made the announcement on its official website on Wednesday, April 30, 2025. According to reports from Chelsea, the deal is just for the remainder of this current season.

What did Chelsea say about the DAMAC shirt sponsor?

Chelsea FC said in a statement released on the club's website.

"KDAMAC Properties has been at the forefront of the Middle East’s luxury real estate market. An ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched in partnership with Chelsea FC in Dubai, slated to be the first-of-its-kind football-themed branded residences. The new development will be built with Chelsea Football Club’s famous brand woven into the fabric, from its concierge service to its high-performance spaces. It will reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence, and vision for the future”

Chelsea has been without a shirt sponsor for most of last season and the beginning of this current season (2024/25). However, it is expected that the Blues will play the game against Liverpool with a shirt sponsor.

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