Ms Gideon drops new single 'Tiki Tak Tak'
Sony Music Entertainment officially unveils Tiki Tak Tak, the latest masterstroke from rising star Ms Gideon. The track represents a pivotal shift in her artistic trajectory, a bold, high-fidelity expression of passion that arrives with the weight of an industry heavyweight. Tiki Tak Tak captures a singular moment in contemporary African pop where the polish of the studio meets the unyielding spirit of the streets. It is a declaration of intent, signalling Ms Gideon’s ascent from a rising star to a definitive voice in the genre.
At the heart of Tiki Tak Tak is the quality production of Gemini Major. The track is a complex sonic tapestry, seamlessly weaving the percussive weight of Amapiano with the melodic fluidity of Afro-fusion. Gemini Major provides a vibrant, rhythmic foundation that allows Ms Gideon’s distinct vocal cadence to dance across the arrangement. The "Tiki Tak Tak" hook is an instant earworm, yet beneath the infectious rhythm lies a masterful piece of sound engineering. It’s a sound that feels expensive yet accessible, bridging the gap between a late-night club banger and a daytime radio staple.
Thematically, the song serves as a motivational manifesto for a generation caught between the hustle and the wait. Ms Gideon explores the delicate equilibrium between chasing a dream and maintaining the patience required to see it manifest. Lyrically, she taps into a universal sentiment, the relentless pursuit of success, but delivers it with a cool, rhythmic confidence that feels inspiring rather than exhausting. It is an anthem for the dreamers, the doers, and anyone trying to find their rhythm in a fast-paced world.
The release is accompanied by a visually arresting music video shot in Johannesburg by the acclaimed director, Grimmshots. The video is a masterclass in modern storytelling through aesthetics, utilizing bold colour palettes and high-fashion vignettes to mirror the track’s confidence. From the dynamic, high-energy choreography to the meticulously styled, fashion-forward scenes, every frame captures the spirit of the song: unapologetic, magnetic, and fun. Grimmshots uses the Jo'burg urban landscape as a gritty yet beautiful canvas, perfectly framing Ms Gideon as the center of a new cultural movement.
Tiki Tak Tak is a triumphant display of growth and genre-mastery. It reinforces Ms Gideon’s reputation as an artist who isn't afraid to experiment with the boundaries of African pop while keeping her feet firmly planted in the rhythms that define the continent. With the backing of Sony Music and the creative spark of Gemini Major, this release is positioned to be a definitive moment in the 2026 musical calendar. It’s a track that demands to be heard, and a visual that demands to be seen, marking the official arrival of Ms Gideon as a superstar in waiting.
Listen to Tiki Tiki Tak here.
