Innovation and Inclusivity: Boomplay and Smirnoff Join Forces to Amplify Women in Music and Production

In a groundbreaking move to mark International Women's Day 2024, Africa’s #1 music streaming platform, Boomplay, in partnership with Smirnoff is excited to announce the Black Phoenix campaign. This vibrant initiative is designed to spotlight and celebrate the ingenuity of female artists in the music industry, promoting diversity and inclusion on a global scale.

The campaign aims to usher in a breath of fresh air by giving a voice and visibility to female creatives, who have historically been underrepresented in their respective industries. By providing a platform for these talented individuals to showcase their skills and creativity, the campaign seeks to inspire and empower a new generation of women.

At the heart of this initiative four remarkable talents: Esther Olutosoye, Yakubu Blessing Jumai, Toxy Ken and Temitope Gabriella Akinola were selected. Each a powerhouse in her domain but only one was crowned the Black Phoenix for this year’s International Women’s Day. The project released, features the sultry vocals of TAG Blackie (Temitope Akinola Gabriella), this project introduces a three-track EP titled “Body Talk,” a testament to the talent and creativity of women in music. The EP includes captivating singles such as "Feelings," "Macaroni," and the focus track, "Jazz Me," each showcasing the unique artistry and innovative spirit of TAG Blackie.

In launching the Black Phoenix campaign, we aim to shine a spotlight on the incredible talent of female creatives who are often overlooked and undervalued," said James Afuwape, Marketing and Artists-media Relations Manager at Boomplay. "Our partnership with Smirnoff underscores our shared commitment to fostering diversity and inclusivity within the creative industries.

Abi Ipaye, Senior brand Manager at Smirnoff, added:

We are proud to support this initiative that not only showcases the phenomenal talent of these artists but also paves the way for future generations of women in music, production, and art. The Black Phoenix campaign is a testament to what we can achieve when we come together to support and uplift one another.

This unique project has culminated in the creation of a 3-track EP that masterfully showcases her artistic expressions, offering both listeners and viewers an enriching and immersive experience. The “Body Talk” EP is currently available for streaming and download on Boomplay from March 8th 2024, ensuring maximum accessibility to a global audience.

As a champion of African music and culture, Boomplay recognizes the importance of supporting and promoting female creatives, and is dedicated to providing a space where their talents can flourish. Smirnoff, a company committed to diversity and inclusion, through its extensive network and resources, also aims to amplify the voices of these talented women, showcasing their exceptional artistry and providing them with a platform for recognition and success.

Listen to the “Body Talk” EP by the first Black Phoenix – TAG Blackie here: https://Boom.lnk.to/TAGBlackieBodyTalk

And stay tuned for more updates on the Black Phoenix campaign and join us in celebrating the power and creativity of women around the world.

For more inquiries, please contact:

James Afuwape
Marketing & Artist-media Relations Manager
james.afuwape@transsnet.com

About Boomplay

Boomplay is the No. 1 music streaming and download platform in Africa, with access to over 100 million songs, videos, and entertainment news. Download millions of songs for free and listen offline without using data. Premium users can also select and download in HD quality audio.

About Smirnoff

Smirnoff is the world's #1 vodka. Smirnoff is a brand for everyone and has been enjoyed for more than 150 years. To learn more about Smirnoff, visit www.smirnoff.com