Tems appeared in the new video for Tommy Jeans that kick starts the brands' new campaign.
Nigerian talented singer, songwriter, and performer Temilade Openiyi, popularly known as Tems, is off to a great start after the official announcement of her Tommy Hilfiger brand endorsement deal in December 2021. The songstress stunned in the new Tommy Jeans campaign.
The Grammy nominee has been selected alongside two other creative artists to be the frontiers for the new Tommy Jeans campaign titled "Play To Progress."
The multi-talented musician had a thrilling 2021 with hit songs like 'Crazy Tings" and the huge collaboration on Wizkid's 'Essence'. Her Tommy Hilfiger deal was the icing on the cake for her in 2021 as the clothing brand is popularly known for manufacturing footwear, apparel, accessories, and so on.
READ MORE: Tems Bags New Deal With Tommy Hilfiger | SEE DETAILS
The "Play To Progress" campaign by Tommy Jeans centers on exploring the creativity in the minds of individuals and Tems goes on to give a monologue in the video, she said:
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"Learning to find what your own stance is in life evolves your creativity. That’s freedom,"
She also reflects on what "Play To Progress" means to her as an individual by stating:
I was tired of waiting for help. So, I taught myself the production skills I needed to make a song. Only I have the power to change my fate."
