Tems lands major global deal with luxury brand OMEGA
Nigerian music sensation Tems has secured a major global partnership, joining forces with luxury Swiss watchmaker OMEGA in a landmark deal.
Nigerian singer, songwriter, and international star, Tems, has added another remarkable milestone to her illustrious career. The Grammy-winning artist has been unveiled as the latest global brand ambassador for Swiss luxury watchmaker, OMEGA.
Renowned for her soulful voice, bold individuality, and genre-defying artistry, Tems now joins an elite list of OMEGA ambassadors that includes global icons from the worlds of film, music, and sports. This partnership marks a significant moment, as Tems becomes one of the very few African artists to represent the historic brand on the global stage.
OMEGA, established in 1848, is celebrated for its precision engineering, timeless designs, and longstanding association with cultural pioneers. The brand’s decision to partner with Tems shows its commitment to embracing modern excellence and cross-cultural influence.
Tems’ meteoric rise from Lagos to global fame has been nothing short of extraordinary. From her breakout appearance on Wizkid’s Essence, to her Grammy win, sold-out international tours, and now a major luxury brand endorsement, she continues to inspire a generation with her authenticity and grace.
Speaking on the partnership, representatives from OMEGA noted that Tems embodies the brand’s evolving vision of leadership, creativity, and cultural relevance. As she dons OMEGA’s iconic timepieces, Tems represents not just herself, but a new era of African talent confidently stepping into global luxury, influence, and legacy.
look at tems y’all 😍✨ pic.twitter.com/RfuZwOSVKu
— tems 𝖘z𝖓 (@temsszn) June 18, 2025
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