Studio Monkey join forces with Worldwide FM and Gilles Peterson Launches Initiative to support grassroot music communities

Monkey Shoulder, the Single-Malt Scottish whisky brand, has just joined hands with the globally respected online radio station, Worldwide FM, and Gilles Peterson to introduce Studio Monkey Shoulder. The initiative aims to empower grassroots music communities --- in Nigeria, the UK, US, Taiwan, and India— with a grant worth up to 100 million naira in rewards and sponsorship.

Trailblazers across the country in the global music scene have been invited to participate in this initiative, giving them the capital to bring an original project to life. The Studio Monkey Shoulder winning applicants will receive invaluable support from Worldwide FM and Monkey Shoulder.

Speaking about the initiative, Ieuan Morgan, Global Manager for Monkey Shoulder said, “Monkey Shoulder believes everything is better when diverse. That applies to our whisky as it also does to music that fosters creativity, variety, and innovation. Our ambition is to serve as a long-term supporter of grassroots music scenes. By partnering with Gilles and Worldwide FM, we look forward to unraveling new talents and telling their stories.

“This is exactly why I started Worldwide FM radio and there are so many other incredible community-driven projects out there I want to uncover, which is what excites us about Studio Monkey Shoulder. We have no idea where this is going to take us but can’t wait to see and hear it…” said Gilles Peterson, DJ, and broadcaster. 

As the 100% malt whisky made for mixing, Monkey Shoulder is all about challenging conventions, this ethos is brought to life through the Studio Monkey Shoulder Initiative which promises to support those that challenge the norm and ultimately celebrate and share their stories with the world. For more details about Studio Monkey Shoulder and for submissions, click here.

Meet the Collaborators

Monkey Shoulder   

In 2005, Monkey Shoulder, the world’s first made-for-mixing blended malt whisky, burst into the world of whisky, and it has been breaking the conventions of the category ever since. Developed as the ultimate whisky for cocktails, Monkey Shoulder Original Blended Malt Whisky is blended in small batches of Speyside’s finest single malt whiskies and then married together. Rich, smooth, and fruity, the original blend is bold enough to be mixed, yet balanced enough to enjoy neat. Most recently, Monkey Shoulder has been voted as the second best-selling and third Top Trending Scotch Whisky Brand in Drink International’s 2022 Brands Report. This unique blend gets its name from the Scottish slang for a muscular strain suffered by malt men during the days when whisky was still made by hand. 

Worldwide FM 

Worldwide FM is an award-winning community and platform where marginalized voices, alternative perspectives and shared progressive values are brought to the forefront through music and culture. The radio station, founded by DJ Gilles Peterson, combines world-class broadcasting talent, cutting-edge technology, and a highly experienced team of producers and curators that reflect the diversity of an international music hub. Wherever the programming comes from, Worldwide FM tries to give voice to progressive artists and cultural figures who fight inequality in all its forms. Now working at the intersection of audio, video, editorial, film, and photography, Worldwide FM works with like-minded brands to deliver solutions and activations with huge global impact, listenership, and engagement.

William Grant & Sons   

William Grant & Sons Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including Monkey Shoulder, the world’s favorite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® and Tullamore D.E.W® Irish Whiskey.  

Read the Latest music news and Get Fresh updates as they drop via Twitter and Facebook