Seyi Sodimu shares inspiring story of how he marketed 'Love Me Jeje' amidst initial rejection

Veteran Nigerian singer Seyi Sodimu has shared a fascinating account of how he overcame initial rejection to successfully market his hit song Love Me Jeje.
The song, which was released in 2004, gained widespread popularity in Nigeria and has since become a classic.
In an old clip of an interview, Seyi Sodimu revealed that he had faced significant challenges in marketing the Love Me Jeje in Los Angeles. Despite his efforts, the song was rejected, with critics stating that he looked American but sounded African.
Undeterred, Seyi Sodimu returned to Nigeria, where the song eventually gained traction. He recalled that before he left Nigeria, the song had started to take off at Ray Power FM, and it soon became a staple at weddings across the country.
The story of Seyi Sodimu's perseverance and determination has resurfaced amid controversy surrounding Tems' sampling of Love Me Jeje on her award-winning track. While some have criticized Tems for not giving credit to Seyi Sodimu, the veteran singer's inspiring story serves as a reminder of the challenges and triumphs that many artists face in the music industry.
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This is Afrobeats artiste Seyi Sodimu during the #Grammy weekend in Los Angeles in the year 2004, talking about how his evergreen song Love Me Jeje was rejected by major labels in America because he sounded “African”…
— Ayo Shonaiya (@AyoShonaiya) February 3, 2025
Who knew that 20yrs later, a song by another Nigerian… pic.twitter.com/3Nng6jQy31