Virgin Music and Empire lead Nigeria's market share in 2024
From Q1 to Q3 of 2024, Nigeria’s music industry witnessed impressive streaming milestones, including a billion-stream benchmark reached by a Nigerian-owned music imprint.
As the year approaches its close, data is emerging on the performance of music labels in Nigeria, with EMPIRE Music and Dapper Music standing out for their notable success so far in 2024. According to TurnTable Charts, Nigeria’s leading music data company, top labels like EMPIRE, Virgin Music, Dapper Music, YBNL Nation, Mavin Records, and others have recorded exceptional streaming numbers.
In an October 30th, 2024 publication, Nigerian music data comapany, TurnTable Charts, revealed that major releases by street-hop artiste Seyi Vibez and his Vibez Inc signees—Tml Vibez, Muyeez, Billion Solar, and Nerrycole—helped boost Dapper Music's market share, elevating it above other Nigerian imprints like YBNL Nation and Mavin Records. Virgin Music (partnering with Dapper Music) and EMPIRE (partnering with YBNL) each surpassed one billion on-demand streams across five major platforms by the third quarter of 2024.
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According to TurnTable’s latest stats, Virgin Music leads the Nigerian stream market with an 8.62% market share, while Virgin Music Nigeria ranks third at 8.15%, and EMPIRE, representing artistes like Asake, Olamide, and Fireboy DML, follows closely in second place with an 8.25% share. Warner Music Group, in partnership with Chocolate City Music and Africori, holds a 4.81% share, buoyed by hits like TitoM & Yuppe’s 'Tshwala Bam (Remix)' featuring Grammy-winning heavyweight Burna Boy.
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Universal Music Group ranks sixth with 4.14%, over half of which is attributed to its partnership with Mavin Records, which holds 2.53%. Vibez Inc, YBNL Nation, and Mavin Records take seventh, eighth, and ninth places, respectively, while Sony Music rounds out the top ten.
See full ranking of labels below
- EMPIRE – 8.25%
- Dapper Music – 7.97%
- Vibez Inc – 4.09%
- YBNL Nation – 3.61%
- Mavin Records – 2.53%
- Plutomania Records – 1.84%
- ONErpm – 1.72%
- FlyBoy Inc – 1.35%
- Jonzing World – 1.33%
- Spaceship Entertainment Ltd – 1.29%
- Chocolate City Music – 1.28%
- To Your Ears Entertainment – 1.13%
- Def Jam Recordings – 1.12%
- Native Records – 1.12%
- KeyQaad – 1.10%
- Platoon Ltd – 0.94%
- Africori – 0.94%
- Interscope Records – 0.90%
- Republic Records – 0.75%
- Marlian Records – 0.74%
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