Davido Unveils Africanized PUMA Merch, Gives More Details On The International Deal
The Afrobeats star is back on the music scene and everything attached to his brand has equally commenced.
Nigerian heavyweight singer, David Adeleke, popularly known as Davido, has revealed the new clothing merch with German multinational corporation PUMA.
The Afrobeats poster-boy, who is a brand ambassador of the global brand, after walking the runway for the brand at New York Fashion Week followed the momentum with the new Africanized collection. However, the collaboration was put to a halt after the singer lost his son Ifeanyi in an unfortunate incident.
According to PUMA, the collection is described as "The first PUMA x DAVIDO collection, filled with bold, statement pieces inspired by the award-winning artist’s roots."
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Taking to his Instagram on Monday 27th of March 2023, Davido unveiled the collection with PUMA. The singer also made it known that the merch will be released globally on April 7th with meet and greets at PUMA stores in New York and the UK also happening.
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