Boomplay and Itel Rocked Campuses in Nigeria and Tanzania with P55 Series Launch and Music Festival; Kenya and Ghana Next


06.02.2024 - Lagos, Nigeria and Dar es Salaam, Tanzania - The collaboration between Africa's leading music streaming and download platform, Boomplay, and reliable smart life brand, Itel, resulting in the new itel P55 Series launch and music festival dubbed “Power Up Your Life” has had a successful roll out on campuses in Nigeria and Tanzania over the weekend. 

After generating buzz online with teasers, the University of Lagos and Federal College of Education, Akoka (FCE) were announced as campuses to host the product activation and music festival in Nigeria while the University of Dar es Salaam and Ardhi University got selected as the campuses in Tanzania to experience the spectacular celebration of music and technology. 

The Boomplay and itel “Power Up Your Life” product activation and music festival caravan on arriving at the selected tertiary institutions treated students to fun games, social trends, photo moments, interactive demos of itel’s mobile devices and exclusive giveaways. 

An activation stand displaying the launched P55 series itel phone

Captivating the hearts of students with the fun-packed experience, a grand concert climaxed all activities on the last day of the campaign where the launch of itel’s new P55 Series Smartphone and E1 Smartwatch was a major highlight. itel P55+, the first 45W fast charging smartphone of itel, features long-lasting battery and high entertainment, which is highly recommended to students and music lovers.

Joeboy, Bnxn, Cheque, Qing Madi and Guchi were among the artists that delivered pulsating music performances at the University of Lagos Sports Complex during the mega concert to close the festival in Nigeria. Likewise, in Tanzania, the likes of Platform, Barnaba, Meja Kunta, Kontawa, Lony Bway and Lody Music delivered amazing performances to the delight of attendees of the concert at University of Dar es Salaam (UDSM) that climaxed all events.

Bnxn at the mega concert -  University of Lagos (Unilag), Nigeria
Meja Kunta at the mega concert - University of Dar es Salaam (UDSM), Tanzania
Meja Kunta at the mega concert - University of Dar es Salaam (UDSM), Tanzania

“We are elated that our partnership with itel successfully brought the best of technology and music experience to the student community in Nigeria and Tanzania. Fostering this unique synergy between technology and music for the communities of our users will create more avenues for the Boomplay brand to be interacted with as we aim to enrich the lives of young people with amazing fun experiences. Now that the activation campaign and music festival is heading to the student communities in Ghana and Kenya next, we are poised to have another landmark success,” Ibrahim Oladele Kadiri, General Manger, Boomplay Nigeria, shared.

On the part of itel, Oke Umurhohwo, Marketing Manager for itel West Africa also commented that, “itel is a brand that has the young at heart. You can see that with our moves and even with our smartphones. Our itel P55 series provides the fastest charging smartphones, the biggest screens, and the best smartphones for mobile gaming, just the type of devices young people enjoy. Therefore, together with Boomplay, we are shaking up campuses to give that true youthful energy that our young people of today desire.”

Joeboy in his elements at the Boomplay and itel #PowerUpYourLife festival
Joeboy in his elements at the Boomplay and itel #PowerUpYourLife festival
Massive crowd recorded at the Boomplay and itel #PowerUpYourLife festival
Massive crowd recorded at the Boomplay and itel #PowerUpYourLife festival

Following the huge success in Nigeria and Tanzania over the weekend, the “Power Up Your Life” activation campaign and music festival train will make its next stops in Kenya and then in Ghana. The Kenyatta University (KU) and Jomo Kenyatta University of Agriculture and Technology (JKUAT) will host the fun experiences in Kenya from the 19th February to 23rd February, 2024 while the Accra Technical University and University of Ghana’s Accra City Campus in Ghana will host the activation and music festival from 26th February to 2nd March, 2024.

Stay tuned as Boomplay and itel offer the best campus experience, bringing the beat of music and dazzle of technology to you. Students and the general public are encouraged to troop the selected campuses to enjoy all the fun activities including product giveaways and amazing music performances from your favourite artists. 

One can also follow the events as they unfold on the Boomplay and itel social media accounts or the hashtags #PowerUpYourLife #itelP55Series #itelE1SmartWatch!

About Boomplay

Boomplay is the leading music streaming and download service in Africa. As the home of music, our vision is to empower the African music eco-system to unlock its full potential. Boomplay users can stream their favourite songs for free and subscribe to access premium features such as ad-free streaming and saving music for offline play. Boomplay currently has a rich catalogue of over 120 million songs from around the world. The service is available on mobile through the Google Play Store for Android, App Store for iOS and on the web via 

About itel

Itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products in the emerging markets. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. Itel has expanded its presence in more than 70 countries and regions worldwide. Itel has a product portfolio of smartphones, accessories, and home appliances.

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Paul Azumah-Ayitey

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