AFRIMMA Partners With #YouTubeBlackVoices To Celebrate African Music


It’s time for the celebration of the biggest African music award in the diaspora- AFRIMMA 2021, this time in Flavors of Africa.

AFRIMMA YouTube Black Voices

READ ALSO - AFRIMMA 2020 Virtual Awards - See Winners List

On Sunday, December 12th, 2021, at 6 pm GMT, the world is set to witness an unforgettable virtual award show and a showcase of the best talent across the continent, which will be live-streamed on YouTube. Superstar comedian Bovi and elegant screen goddess Tashara Parker will co-host the ceremony.

The unique theme Flavors of Africa draws inspiration from the diverse flavors found on the continent. Like the people, the food, and the culture, the music comes in different melodic flavors and this virtual ceremony will be a musical experience of the different flavors of African music. The music performances at AFRIMMA's Flavors of Africa are coming in different flavors that include South Africa’s Focalistic, Kenya’s Sauti Sol, Nigeria’s sensations CKay, Ruger, and Ladipoe as well as Mozambican stars Dj Tarico and the Yaba Buluku gang. There would be performances by the Togolese duo Toofan, the Tanzanian Darling Nandy, and many more.

This year, AFRIMMA is partnering with YouTube Music as part of their #YouTubeBlack Voices Fund initiative to celebrate Africa’s musical talent as African music stars continue to receive glowing attention worldwide. AFRIMMA is the biggest African music award ceremony in the diaspora that creates a platform to promote the diversity of African music. Every year, top African talents from across the world come together on the same stage to celebrate African culture and music.

Anderson Obiagwu, the founder of AFRIMMA, states, "We are quite excited by the partnership with YouTube. Having the ability to use their platform to further push our narrative of crossing boundaries with music is going to propel our mission forward. YouTube coming onboard only means more exciting times are coming for African music, and together we can celebrate African music, talents, and culture. This is a new dawn, and we are elated to showcase Africa to the world with YouTube as an official partner.

Addy Awofisayo, Head of Music, Sub-Saharan Africa, YouTube, states , "We are thrilled to unite the impactful work of the #YouTubeBlack Voices Fund with AFRIMMA and their dedication to amplifying the diversity of African music. AFRIMMA has truly set the standard in celebrating excellence in African music and we are looking forward to partnering with them on this exciting virtual event."


Best newcomer

Yaw Tog, Black Sherif, Kamo Mphela, Marioo, Ayra Starr, Busta 929, Ruger, and Nviiri the storyteller

Artist of the year

Wizkid, El Grande Toto, Dadju, Diamond Platnumz, Fally Ipupa, Tay c, Burna Boy, and Aya Nakamura

Crossing boundaries with music

Burna boy, Aya Nakamura, Dave, Wizkid, Headie One, S.Pri Noir, Tems, and Dadju

Afrimma Video Of The Year

Flavour ft. Diamond Platnumz x Fally Ipupa - Berna,

Tay c - la temps,

Teni - hustle,

Mz Vee - baddest boss,

Zuchu - Sukari,

Ray Vanny x Inno’s b - Kelebe,

Rema - Bounce,

Wizkid ft. Tems- Essence

Wizkid, Tems, Fally Ipupa, Focalistic,Burna boy, and Diamond Platnumzs all earned multiple nominations

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