Sauti Sol To Feature In YouTube Black Voices 2021
All time favourite Kenyan band, Sauti Sol have been chosen to be among the 21 artists joining the first “YouTube Black Voices Class of 2021” by YouTube Music.
The Class of 2021 is the first ever group of 132 Black creators and artists selected from around the world to participate in this new initiative dedicated to equipping black creators with the resources to succeed on YouTube.
All creators in the program will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and a 3-week incubator program, followed by ongoing bespoke training, workshops, and networking programs.
YouTube Music official page took to social media to announce the team of 21 artists amongst them Sauti Sol.
Sauti Sol also shared via their socials their excitement to be a part of the first Youtube Black Voices Artist Class of 2021.
We’re really excited to be part of the first #YouTubeBlack Voices Artist Class along with 20 other incredible artists.
Our identity informs our sonics, our storytelling, and our fashion. Much like our country, Kenya, our music is multi-layered, with an East Africa groove. Our passion is for the craft and artistry of music, and our music is a soundtrack to people’s lives.
This also led to yet another milestone for the band as they appeared on the The New York Times Square Billboard.
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The song was released in February 2020 prior to their album release in June 2020 and has been a fan favourite ever since.
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