Budweiser launches BudxUncovered to find Naija’s next music superstar


The premium beer brand is bringing “The Stage” for rising talent to showcase themselves to Port Harcourt, Enugu, Lagos, etc., ensuring that opportunity is “Yours To Take.”

“Buju, we wanna partyyyyyy,” the crowd crooned, as the singer performed hit after hit at the memorable BudxUncovered event in Port Harcourt.

On Saturday, August 12, six rising music stars thrilled an engaged crowd at Aztech Arcum Event Center, Port Harcourt, hoping to win a golden ticket to the Budweiser BudxUncovered Grand Finale in Lagos.

Guests at the BudxUncovered Port Harcourt Stage were also treated to a celebrity appearance from superstar host, Ebuka Obi-Uchendu, and BNXN (FKA Buju) closed the event with a showstopping performance – crowing a satisfying and memorable night, courtesy of Budweiser.

Calian a.k.a. Emmanuel Somtoochukwu emerged as the first winner of the BudxUncovered Regional Stages, earning a nearly unanimous 5-star Rating from the audience – in appreciation of his mellifluous voice and exciting stage personality.

The “Port Harcourt Stage” was the first in a series of six events which span Enugu, Asaba, Uyo, Calabar and Lagos. On Sunday, August 20, the Kobb Civic Center, Shoprite, Enugu will uncover another musical gem. Could they be Naija’s next music superstar?

Finalists from each city will have a showdown in Lagos on September 23 for a chance to enjoy an all-expense paid trip to Las Vegas, USA to share a global stage with other international acts.

Budweiser BudxUncovered campaign

The Budweiser BudxUncovered campaign launched in July calling rising Nigerian talent to visit to submit their demo tape for a chance at one of the six Regional Stages. Entry submission is still open with 4 Stages yet to be decided.

Follow Budweiser on Instagram @budweisernigeria, Twitter @BudweiserNG, and Facebook @Budweiser to stay up-to-date and get information about BudxUncovered and much more.