Beats by Dre and Alo team up with Tyla for an exclusive campaign

South African Afropop princess Tyla has become the new face of an exclusive campaign in collaboration with Beats by Dre and Alo Yoga.

After launching her first album, Tyla has teamed up with Beats by Dre and Alo Yoga for an exclusive campaign. Alo Yoga, the American athletic apparel brand, has announced its latest collaboration with Beats by Dr. Dre, introducing the Beats x Alo Special Edition Fit Pro wireless earphones.

To elevate this partnership, the two companies have enlisted Grammy award-winning artist Tyla for a short film campaign featuring her new track Safer. This collaboration between Alo Yoga and Beats by Dr. Dre highlights their shared passion for fashionable fitness equipment. Safer comes off her self-titled debut album, TYLA.

The ad featured Tyla wearing the special edition sleek black earphones and dressed in Alo athleisure gear. Beats by Dre has always been known for its premium quality sound and is compatible with both Apple and Android phones.

Tyla recently held two pop-up shops for an interactive session with her fans. The pop-ups were hosted in London and Johannesburg. Her first album has made it onto the Billboard World Album Charts.