Chelsea unveils its new shirt sponsor for the 2023/24 season

Chelsea Football Club have announced its shirt sponsor for the 2023/24 football season.

The Blues made the official announcement on its website on Saturday, September 30, 2023. The club have played the first couple of games this season without a sponsor in front of its shirt after terminating its deal with Three mobile network which is a British telecommunications and internet service provider currently based in Reading, England .

Chelsea will have Infinite Athlete as a brand that will appear on the front of the men’s and women’s teams' playing kits and training kit sleeve, starting with Chelsea Women’s FA Women's Super League game against Tottenham Women on Sunday.

Infinite Athlete currently powers innovative technology enhancements for the club and its global fanbase, including the launch of Match View X via the club’s official app. They also combine Tempus Ex Machina’s cutting-edge sports video and data technology with groundbreaking safety and performance analytics from partner company Biocore, and currently hold dynamic partnerships leveraging its proprietary technology across the NFL, Colorado Athletics, and more.

Chelsea confirmed that fans will be able to buy the 2023/24 match and replica kits with Infinite Athlete branding on from official club outlets and selected retailers in the near future.