Global music distributor and record label services company Ditto Music has strengthened its African presence with a new A&R appointment in Nigeria.
Adeyemi Akinnigbagbe steps into an instrumental role as A&R Label Services Representative for Ditto Music in Nigeria, marking a pivotal moment in the company's expansion efforts across the region. In this new capacity, Yemi Akinnigbagbe will spearhead the strategic vision and execution of Ditto Music's Nigerian artist and repertoire (A&R) initiatives.
"I am thrilled to embark on this journey with Ditto Music and to contribute to the growth of Nigeria's music scene," Yemi expressed. "I am passionate about championing the diverse voices and sounds of our country, and I look forward to collaborating with exceptional artists and amplifying their careers through Ditto Music's innovative services."
Ditto Music has a long history of working with global music stars like Chance the Rapper, Ed Sheeran, Stormzy and more - as well as recent releases with African artists including Sarkodie, Darkoo, Priddy Ugly and Del B.
On the appointment, Ditto Music Regional Manager for Africa Wendy Verwey Bekker said “It’s fantastic that Yemi Energy has joined our team at this exciting time. There’s a cultural transition taking place in the global music business and Africa is becoming progressively influential. With Nigeria as a key focus, Yemi is uniquely qualified for this pivotal role in growing our roster and relationships, and representing Ditto Music in Nigeria.”
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With a profound understanding of the local music landscape and an unwavering dedication to fostering talent, Yemi Akinnigbagbe aims to elevate Ditto Music's footprint and impact within the vibrant Nigerian music industry. Promising artists such as Liya, Ichaba and Taiyel to name a few have already joined, and according to Yemi, this is just the beginning.
Alongside its record label services, Ditto is also an industry-leading music distributor and publisher - open to all artists at any stage of their career. With Ditto Music, anyone can release unlimited music everywhere. That includes uploading music to Spotify, Apple Music, TikTok, Audiomack, Boomplay, Amazon Music and hundreds of other platforms - while keeping 100% of the royalties they earn and gaining access to a suite of music industry tools and services.
Ditto Music’s latest move into Nigeria reinforces its commitment to nurturing talent throughout Africa. It joins the South African office in its fifth year of operations, and the Ghanaian office under Hassan Beiruthy’s guidance. With Yemi Akinnigbaghe at the helm of Ditto Nigeria, the company looks poised to become an integral part of Nigeria’s rich musical culture and unlock more opportunities for the nation’s artists.
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