Yesterday (4th of May, 2017), Decimal Records officially re-launched at the Michael Joseph Centre, Safaricom House Nairobi in an event hosted by record label executives: Musyoka and Bon’eye. They unveiled the label’s newly signed artistes: Brian Nadra, Konkodi and Jack Rooster and their the brand new careers, including that of Bon’eye’s.
The event hosted by Kenya’s beloved media personality Kalekye Mumo was graced by Nairobi’s top media, celebrities and industry stakeholders. Guests included Sauti Sol, Frasha, Calvo Mistari, Collo, Nyashinksi, Nonini, Provoke, Habida, Blaze, June Gachui, Naiboi, Athur K, Chris Adwar, Amos and Josh and Bruce Odhiambo, among many others including the family and friends of the Decimal Records team members.
Speaking soon after the launch, Eric Musyoka, Founder and Partner at Decimal Records said, “It’s been 20 years since the idea of Decimal was born so at 20 we have the know-how and can relate to the old school and new era of music business. And with Bon’eye, Brian Nadra, Konkodi and Jack Rooster – the goal is to produce quality and great music and see them reap the fruits of their success in music business.” Partner at Decimal Records, Bon’eye adds, “Kenya has been at the top in the industry severally and the new faces at Decimal Records are the ones to push the agenda to produce the next generation of creative and business-oriented artistes.”
The label unveiled to guests the newly revamped label by presenting their new documentary on the journey of Decimal Records at 20, it highlighted some of Musyoka’s hit records and monumental collabos with artistes like Nonini and P-UNIT. Bon’eye, Brian Nadra, Konkodi and Jack Rooster then performed their new and also unreleased records together with a live band. The Decimal Band directed by Musyoka also honoured Kenyan music by playing a medley of classics from the old school E-Sir era to the hits of today.
With the advancement of technology and rise of digital media, the music business is shifting and artistes are now becoming more entrepreneurial and as such Decimal Records is banking on this to advance the music industry. Their mission is to also put Kenya on the map as an entertainment hub, producing quality artistes into Africa and the globe. Setting the tone and spearheading a new generation of artistes, the new Decimal Records is in sync with the ever-changing music generation, platforms and opportunities.
Decimal Records is a Kenyan record label run by label executives: Eric Musyoka and Bon’eye in Nairobi, Kenya, unveiling the brand new music careers of Bon’eye, Brian Nadra, Konkodi and Jack Rooster. With the aim of creating vibrant and dynamic music, Decimal Records artistes will shift the perception of the look and feel of modern-day African stars born and bred in Kenya. The label executives are orchestrating Kenya’s premiere record label to produce the next generation of creative and business oriented artistes. Watch this space!
Photos courtesy of Humphrey Gateri.