[Apply] The Studio Monkey Shoulder Grassroot Initiative is empowering Nigerian music talents

In a harmonious crescendo of creativity and opportunity, Studio Monkey Shoulder in partnership with Worldwide FM has struck chords of inspiration across the globe, now making its vibrant debut in Nigeria.

Originating in countries like, The United States of America, Taiwan, The United Kingdom, and India, this initiative has become a beacon to empower grassroots music communities, offering them a stage to showcase their talents and provide them with the capital to bring an original project to life.

Nigeria is a culturally diverse country with a wealth of untapped talent, making it an ideal next stop for this innovative project. Nigeria is a nation where rhythm dances in people's hearts and melodies permeate daily existence. Music is a country's lifeblood. Even so, a lot of ambitious music communities struggle to get the chance and stage time they need to thrive.

How to apply for the Studio Monkey Shoulder initiative

Enter the Studio Monkey Shoulder initiative, a transformative force set to change the landscape of Nigerian music forever. Through this initiative, communities from every corner of Nigeria will have the chance to step into the limelight, share their musical artworks, and weave their melodies into the fabric of the nation's musical narrative.

Click to Apply to Studio Monkey Shoulder

This initiative is more than just a competition; it's a celebration of diversity, creativity, and the power of music to unite and uplift. It recognizes that talent knows no bounds, and it seeks to break down barriers and provide equal opportunities for all aspiring music communities, regardless of background or circumstance.

As Studio Monkey Shoulder takes root in Nigeria, it promises to be a catalyst for change, nurturing the next generation of musical luminaries and amplifying voices that might otherwise go unheard.

Through this platform, it will not only uncover hidden gems but also polish them into dazzling stars ready to illuminate the world stage.

Moreover, this initiative is a testament to the global nature of music, transcending borders and bringing together cultures in a symphony of harmony and understanding.

By joining hands with its counterparts in Taiwan, The United Kingdom, India, and other countries, Nigeria not only enriches its musical landscape but also contributes to a worldwide movement of artistic expression and cultural exchange.

In the spirit of unity and creativity, let us embrace this initiative by Studio Monkey Shoulder as a symbol of hope and possibility for the future of Nigerian music. Together, let us raise our voices, tap our feet, and celebrate the boundless talent that lies within our nation's shores. Nigeria, get ready to make some noise – the world is listening!

Read More: Studio Monkey join forces with Worldwide FM and Gilles Peterson Launches Initiative

About Monkey Shoulder   

In 2005, Monkey Shoulder, the world’s first made-for-mixing blended malt whisky, burst into the world of whisky, and it has been breaking the conventions of the category ever since.

Developed as the ultimate whisky for cocktails, Monkey Shoulder Original Blended Malt Whisky is blended in small batches of Speyside’s finest single malt whiskies and then married together. Rich, smooth, and fruity, the original blend is bold enough to be mixed, yet balanced enough to enjoy neat.

Most recently, Monkey Shoulder has been voted as the second best-selling and third Top Trending Scotch Whisky Brand in Drink International’s 2022 Brands Report.

This unique blend gets its name from the Scottish slang for a muscular strain suffered by malt men during the days when whisky was still made by hand. 

About Worldwide FM 

Worldwide FM is an award-winning community and platform where marginalized voices, alternative perspectives and shared progressive values are brought to the forefront through music and culture.

The radio station, founded by DJ Gilles Peterson, combines world-class broadcasting talent, cutting-edge technology, and a highly experienced team of producers and curators that reflect the diversity of an international music hub.

Wherever the programming comes from, Worldwide FM tries to give voice to progressive artists and cultural figures who fight inequality in all its forms.

Now working at the intersection of audio, video, editorial, film, and photography, Worldwide FM works with like-minded brands to deliver solutions and activations with huge global impact, listenership, and engagement.

About William Grant & Sons   

William Grant & Sons Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887.

Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including Monkey Shoulder, the world’s favorite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® and Tullamore D.E.W® Irish Whiskey.  

Click to Apply to Studio Monkey Shoulder