Chelsea in an official confirmation have announced the club's new brand sponsor for the 2024/2025 club football season.
As the search for the front jersey sponsor for Chelsea intensifies, the Blues have confirmed a new sponsorship deal
Chelsea Football Club has unveiled a new long-term partnership with Predator Energy, a brand under the Monster BevCorp umbrella. This collaboration designates Predator Energy as Chelsea's official energy drinks partner and hydration partner.
As part of the agreement, Predator Energy products and branding will be prominently featured during Chelsea’s men’s team training sessions and on matchdays. The partnership extends beyond physical visibility, as Predator Energy will also leverage Chelsea’s digital platforms, including the club’s website and social media channels, for brand promotion.
Additionally, Chelsea’s men’s team players will participate in Predator's advertising campaigns and appear in global retail point-of-sale displays.
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The collaboration will also see the launch of co-branded products, and both entities plan to create engaging fan experiences at Chelsea’s Stamford Bridge stadium and in international markets.
Chelsea’s Chief Revenue Officer, Casper Styslvig, expressed his excitement about the partnership, stating, "We’re thrilled to welcome Predator Energy to the club as our new official energy drinks partner and hydration partner. Predator Energy’s commitment to football is impressive, and they have a proven track record of delivering exciting rewards for fans worldwide."
Rodney Sacks, Chairman and Co-Chief Executive of Monster Energy Company, shared similar enthusiasm: "With Chelsea’s truly global and passionate fanbase, we’re eager to create fantastic fan experiences for our consumers around the world. We also have significant plans for domestic initiatives."
This partnership follows Chelsea’s recent announcement of Fever, an events and ticketing platform, as a major new partner for the 2024-25 season. Fever’s branding will feature prominently on Chelsea’s shirt sleeves across all home, away, and third kits.
However, Chelsea is still in search of a main front-of-shirt sponsor, marking the second consecutive season the club has begun their Premier League campaign without a front-of-shirt sponsor. Last season, Infinite Athlete filled that role but has since downgraded their deal to a sleeve sponsorship for the club's training kits.
A source familiar with the sponsorship negotiations indicated that Chelsea’s valuation of the sponsorship inventory exceeds what potential partners are willing to pay, especially considering the club’s seventh-place finish in the Premier League for the 2023/2024 season.
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