Nigerian superstar Olamide has just dropped the official music video for his hit single Hello Habibi, this time featuring American rapper and singer Russ, who lends an amazing verse to the already captivating track. With its evocative Arabic music-inspired instrumental, the song is fresh and expansive, embodying Olamide's continued evolution as an artist who blends traditional sounds with modern influences.
Hello Habibi is a fusion of sounds and styles, co-produced by Ramii, OTIS, and Eskeez, who together crafted a sound that exudes opulence and a carefree spirit. The instrumental takes cues from Arabic music, incorporating traditional Middle Eastern elements such as resonant strings and ambient textures, which are seamlessly woven into a hard-hitting beat that makes the song both danceable and atmospheric.
Russ's feature adds a fresh dynamic to Hello Habibi. Known for his versatility, Russ contributes a smooth, catchy verse that complements Olamide's high-energy delivery, giving the song an international appeal. Russ, who has collaborated with numerous global artists, brings a relaxed yet confident energy to the track, and his distinct vocal tone provides a striking contrast that enhances the overall listening experience.
The music video for Hello Habibi adds a visual richness to the track’s themes. Directed by Jyde Ajala, the video transports viewers to an Arabic landscape, providing a fitting backdrop that reinforces the song’s luxurious, exotic vibe. The location, which seems to be in an Arabic country, serves as the perfect canvas for the video's aesthetic, showcasing expansive desert scenes, traditional architecture, and lavish interiors. This setting enhances the song's message of living a carefree, opulent lifestyle, emphasizing Olamide’s and Russ’s aspirations and achievements.
Jyde Ajala’s direction brings a cinematic feel to the video, with carefully curated shots that capture the beauty and mystique of the Arabic locale. Richly coloured visuals, stunning aerial shots of the landscape, and intricate details in the set design contribute to a luxurious vibe that complements the song's mood. The attention to detail, from the architecture to the costumes, makes the video immersive, inviting viewers into a world of wealth and elegance.
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The track’s themes of wealth and freedom, alongside its unique blend of Afrobeat and Arabic-inspired sounds, align with the current trend of genre-blending in global music, where artists are increasingly exploring new cultures and sounds. Olamide’s artistry shines through in Hello Habibi, as he successfully captures the essence of luxury living while staying true to his roots, making this collaboration a memorable and impactful addition to his discography.
Listen to Hello Habibi here.
