Multi-talented Nigerian musician Daṣo (pronounced day-show) has released his debut single ‘JARA’ with an accompanying music video. The industry newcomer’s eclectic sound and effortless style shine through in the feel-good love song and captivating visuals.
The Afropop track, produced by XtremeTheProducer, is best described as a celebration of love and an anthem of reassurance. Daṣo melodically expresses his desire to create an environment where his woman feels cherished and valued while being provided with luxuries that bring joy and fulfillment, embodying the song’s catchy hook “good, good love and jara”.
Raised in Lagos, the singer-songwriter grew up enjoying a variety of music which influenced his sound. JARA reflects the artist’s deep appreciation for music that pushes the boundaries and fuses beloved genres such as Afrobeats, Afropop, Hip Hop, and RnB.
Watch official Jara Video
The vibrant music video, shot in Miami and directed in collaboration with Unlimited LA, captures the essence of the song. The artist’s charisma, confidence, and contagious energy are front and center as he gives us a glimpse into life with his love interest. We watch the couple enjoy each other’s company while embracing life’s luxuries and sharing tender moments that form the foundation of their relationship. Daṣo is sincere and generous in his displays of affection, showing that there’s nothing he would not do for the people he loves.
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This release establishes the young, cool, and dynamic artist as one to watch as he continues to introduce his unique style and sound to the Nigerian music industry.
Listen to JARA here - https://onerpm.link/Daso_Jara
Watch the music video here - https://youtu.be/2HI6q4zSej4
