Nigerian Music Executives Jonah Chukwu Orji and Chibuzo Madubuko today announced the launch of their new record label Futura Recordings, an independent, full service music company based in Lagos, Nigeria focused on breaking new artists and enhancing the careers of established artists.
The company will offer A&R, artist development, label services, music production, as well as licensing and sync services, enabling artists to connect with global brands, film, television, and advertising outlets through their music.
“Futura Recordings will serve artists at the highest level as an “artist first company,” and transform them into future global superstars. The Record label is run by two of the Nigeria music industry’s experienced music executives, Chibuzo Madubuko and Jonah Chukwu Orji. Between them Chibuzo and Jonah have combined expertise across Management, Publishing, Distribution, Marketing and A&R. Interestingly,
According to its founders, Futura Recordings is built on the paramount nature of representation through image and branding. The label’s mission is to create a strong brand visibility and recognition within the Sub-Saharan music scene, and become formidable enough to compete and surpass rival labels in the same region - a brand that will ultimately become a household and industry name, with global repute.
Jonah is a next level , future thinking creative force and I’m thrilled to be partnering with him on this exciting new venture and I am beyond excited to pair my passion and experience with his vision,” said Chibuzo Madubuko Co-founder of the label who will oversees the A&R and Business Development part of the label also explained the label’s business model thus:
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“We are not very stringent on the contract length or the number of years we are going to be working with the artists, we look more towards deliverables from the artists. The engagement period begins once deliverables are met either from EPs or Albums. The deliverables differ from artist to artist, so we are not dwelling on anything fixed, and deliverables also differ with artists and could be determined by their style of music – the deals differ. At the end it comes to determining how many projects we want to have with this particular artist and as soon as the artist has his project done, the engagement is pretty much over. Summarily, we are not engaging artists based on years like the traditional deal records labels offer.
“Music has always been an essential part of everything I do and I want to
build an artist first company,” Said Jonah Chukwu Orji, Co-Founder of the
label who will oversee day to day operations of the label.
Chibuzo is an innovator in terms of shifting and shaping culture. I’m excited to join forces with him to launch Futura Recordings and discover artists with a new sound.
As is expected with a label like Futura Recordings, upon launching and the beginning of operations, there would be a lookout for talents. Talent discovery according to Chibuzo happens every day. He suggests that there is talent everywhere. He is however of the opinion that there is a larger pool of talent to be discovered on the internet. Instagram and TikTok are two major platforms he mentions in terms of places he believes artists put their music/art for visibility purposes.
“Talent can be discovered anywhere. I’ve met talent in the most random of places; on the streets, at the club, in church, at just random social gatherings where people come around. I’ve also met artists at listening sessions – especially artists that turn up for other artists, funny enough.” He said.
A qualified, innovative and energetic staff that has been selected to operate Futura Recordings These staff members have honed their skills in the areas of project production, content creation, artist & repertoire, and digital marketing and PR. These individuals possess the relevant skill and experience in the production and marketing of specified projects.
