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VIDEO: DJ Jimmy Jatt, M.I Launch Coke Studio Africa

It was an unforgettable musical experience as Nigeria’s celebrated rapper, M.I, DJ Jimmy Jatt, and other entertainment industry moguls converged at the Genesis Deluxe Cinemas on Friday, October 4th  for the  premier of Episode 1, Season 1 of Coke Studio, Africa’s one of a kind musical fusion project.

Coke Studio is an exciting live musical collaboration that brings together 24 artistes from Sub-Saharan Africa. Season 1 of Coke Studio features a line-up of African artistes including legendary King Sunny Ade, M.I, Waje, Jimmy Jatt and Bez from Nigeria; Salif Keita from Mali; Octopizzo, Miss Karun and Just a Band from Kenya; Hip Hop Pantsula and Tumi from South Africa; Boddhi Satva from the Central African Republic; Diamond Platinumz, Lady Jaydee and the Culture Music Club from Tanzania; Joel Sebunjo, Qwela and Lillian Mbabazi from Uganda.

The one of a kind music show will bring together artistes from different genres, eras and regions to create a modern and authentic African sound through musical fusion.

According to rapper M.I, Coke Studio is nothing short of an exciting musical adventure. Fusing different sounds and creating something totally different is something he finds very intriguing and also opines that it was this idea of musical collaboration that gave rise to his song African rapper No.1. According to him Coke Studio is an opportunity to delve into evergreen music like Highlife, Apala, Sakara, Kalangu amongst others and he commends Coca-Cola’s unique concept of fusion music.

Lead artistes like King Sunny Ade pick the songs they want to remake and then work on it with collaborating artistes like Nigeria’s Temi Dollface, Kenya’s Bamboo, Sage and Dela as well as Kassongo from DRC.

Speaking about the rationale behind the show, Olufemi Ashipa, Brand Manager, Colas at Coca-Cola Nigeria, said “Coke Studio is taking Nigerian music to an entirely different level and aims to satisfy the desire for something new and different. The music industry in Nigeria has witnessed a surge of talent shows; however Coke Studio is not just a platform but a journey in discovery, bringing Africa together through music”.

Coke Studio airs in Nigeria on STV and is made up of eight recorded 45-minute shows plus a two-hour New Year’s Eve special. Each episode will showcase unexpected fusions by various groups of artists to create a unique sound. The show will also provide viewers with a behind the scenes look into the artistes’ interactions and experiences on set.

In addition to the TV show, fans will be able to access content from the show on the new Coke Studio Africa website www.cokestudioafrica.com. Entire episodes of the show will also be available to view on the official YouTube channel www.youtube.com/user/cokestudioAfrica.

Viewers across the continent will have the opportunity to win various prizes including autographed posters, Coke Studio kits and branded merchandise through the show.

*O.O*

[youtube]http://www.youtube.com/watch?v=9VzCDA0qqtI[/youtube]

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Lasbrey Ejehu
Lasbrey Ejehu
6 years ago

Nice concept...

Kilonshele
Kilonshele
6 years ago

You gotta love Live Performance with bands

Just make a remix with HHP already! nice one

Ogidigan
Ogidigan
6 years ago

This is going to be very good. Excellent idea and production thought process. Good job Coke et al.

Someone_Special
Someone_Special
6 years ago

Excellent idea. Hope we hear very good fusions.

Gabriel Hul
6 years ago

amazing in one word

Flector
Flector
6 years ago

Mehn! dis HHP dude is spitting fire. Geez!

Flector
Flector
6 years ago

This Live performance is giving me goose pimple! Shit!

Kyeee
Kyeee
6 years ago

M.I and HHP mhen this HHP is some thing else.....

Vapour
6 years ago

A new dimension for African music

Victor Olaniyan
6 years ago

M I ur stage performers is one of the best in the world even with rap

Benjamin Emenike Dav
6 years ago

M.I is still the spirit of Nigerian rap. Mode 9 should go n sleep.

Yannick Philippe
6 years ago

lol..I love this more than the real song thou'

dmV(fairfax)
dmV(fairfax)
6 years ago

Omo me dey convert this video to mp3 and add am to my itunes ASAP

Nonso
Nonso
6 years ago

I'll pay $200 to watch Mi perform like this. Absolutely brilliant

Cyril Edman
Cyril Edman
6 years ago

This is really good,M.I 's always a killer on stage..The saxophones and drums didnt really do right on thisMaybe they needed more practice..HHP was aii tho,top notch as always....

David Adio-moses
David Adio-moses
6 years ago

good day. coke studio Africa is fantastic.
please what are the names of the 24 artistes in coke studio Africa?
i am trying to get the name of a very slim, lovely female singer / musical group whose who had her hairstyle shaped upwards. their video was very nice and had a scene where some of the dancers were covered in white from head to toe.
thank you

otownbabe
otownbabe
6 years ago

hhp just killed it.....notjustok shld post de audio asap

siryemi
siryemi
6 years ago

This is Dope!!!!!!!!!!!! exactly what you call keeping it real. being able to combine meaningful verses and "commercial-ness" . Now i have something new to play for my non Nigerian friends.