Joeboy unveils the video for his latest single, ‘Celebration’
In a year that has been more torrid than fulfilling for many of us, we still need to give thanks and appreciate the littlest of things and that’s what ‘Celebration’ is about. Celebration is a song of happiness that signifies that we shall be alright regardless of the challenges.
Directed by Nigeria’s Dammy Twitch, the video builds on the jubilant feel of “Celebration,” a festive track released with the aim of uplifting listeners during a season that, in a normal year, would be reserved for festive gatherings. Its scenes depict life’s simple joys, with a colour scheme inspired by traditional Yoruba attire.
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“This video is all about having fun and being happy,” Joeboy says succinctly. “I wanted to pay homage to my origins and do something with traditional colours.”
Check it out below and share your thoughts.