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#FactsOnly With Osagie Alonge: Can Foreign Record Labels Be Successful In Nigeria?

Hip-Hop mogul Jay Z has confirmed the presence of his record label ROC Nation in Nigeria and that they are looking for talent to sign.

With this 'new hope' rising, Osagie Alonge breaks down and give a thorough analysis on its possible success.

Enjoy!

- @eomoregiee

Facts Only

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Someone_Special
Someone_Special
5 years ago

So true. Those who don't move with the times will definitely be left behind.

wendy
wendy
5 years ago

word

polypoly
polypoly
5 years ago

I disagree tho.....we cannot continue to praise this mediocre attitude that "in Nigeria there are no rules". wth does that mean??? hisss Are you saying the music industry in naija should continue to be a messy shady industry??? abeg dress back, you don't have knowledge of the music industries business angle. An American label setting up shop does not mean they wanna make $$ in 3yrs, cos that's the average naija way of doing biz. its all about longetivity. they can set up artiste bootcamps, media training, proper PR and music marketing, A&R, artiste image development.....ugh, if EMI, Motown, etc… Read more »

Chibuzor
Chibuzor
5 years ago

Calm down. The guy is making sense. Look at the point he is highlighting. Na only to talk people down una know

theLASTMAN Ψ ︻
5 years ago

JayZ aint no slouch, he picks winners and is currently positioning for the next gold rush based on certain market indicators. In the finance world, investor confidence moves especially higher or lower after an election depending on the incoming admin's manifesto. A whole branch of speculative stock trading is dedicated to this actually. This is how they decide how "safe" it is to invest in a given market...in other words, JayZ has seen the light hence the setting up of a forward base in Nigeria. Plus his online streaming platform Tidal ran into stiff competition leaving no choice but to… Read more »

Tini
Tini
5 years ago

Hum osagie talked on a lot of issues especially whnr he said the industry is not stable sometime last year dbanj told us Sony music was planning to come to Nigeria but it seems they are only interested in distributing their albums first to test the Nigerian music market . Nigerian artists need to make more music that appeal to the global market like Nneka,ASA and the Kurtis, its not just about the music but also the players in the industry what are they doing to alive this problems the Nigerian industry is too big to still be talking about… Read more »