Africa Creative Agency (ACA) has announced that Tanzanian singer Diamond Platinumz's latest hit single“Marry You,” featuring American R&B icon NE-YO has already landed at the #1 spot on ITUNES (Kenya).
“Marry You” is a monumental release for East Africa, and Kenya in particular because the song was recorded in Nairobi, Kenya (2015) and it’s his first major label release since becoming the first East African artiste to sign to Universal Music Group - the world’s leading entertainment company. On top of that, Africa Creative Agency in partnership with SK Entertainment recently secured a record and publishing deal for Diamond with Universal Music Group.
Diamond and NE-YO have kept close contact since their first meet up in Kenya. Through “Marry You”, the label mates flaunt a successful show for their camaraderie. The video shot in Los Angeles and Johannesburg has already surpassed 2 Million YouTube views in just 2 weeks, and is also trending #1 in Kenya.
Watch "Marry You":
Sipho Dlamini, Managing Director South Africa & Sub-Saharan Africa, Universal Music states: “We’re very excited about signing Diamond. He’s a star. He is talented and full of energy and creatively he’s on par with any international artist I’ve worked with. He’s focused and determined to succeed. He’s passionate about his country – his people – his language and his culture and I love that. He is a first class performer on stage, his new material is authentic, fresh and African, yet it will touch people across the globe. Artists like him are the reason we do what we do.”
ACA Co- Founder Colin Gayle says Diamond Platinumz is an example of ACA's vision to bring their global experience and local understanding to their clients. "We believe artists from the continent are global brands", he adds.